Material Introduction
WINIW, a leading innovator in automotive interior materials, proudly presents its Dust-Repellent Flocked Microfiber Leather for Car Center Console Trims—engineered to repel dust and debris while delivering luxurious texture and durable protection for one of the most visible car interior components. This product addresses a critical need for automotive manufacturers and interior designers: a flocked microfiber leather that combines robust dust resistance with wear resistance, ideal for center console trims subjected to dust accumulation, daily contact, and minor spills.
Crafted with WINIW’s advanced dust-repellent coating technology, this leather features a dense flocked microfiber surface infused with hydrophobic and anti-static compounds that repel dust, lint, and debris. Unlike ordinary flocked materials that attract dust, it undergoes a specialized curing process that locks in dust resistance while retaining a soft, velvety texture. The material also incorporates a scratch-resistant outer layer that withstands contact with hands, phones, and accessories, paired with a rigid inner backing that maintains console shape—a key improvement over dust-prone or fragile alternatives.
Suitable for all vehicle types, from compact cars and sedans to SUVs and luxury vehicles, it caters to brands focused on interior cleanliness, durability, and refinement. It accepts a range of interior-matching colors (from neutral blacks to deep browns) and can be customized with varying flocking densities for tailored texture. For those seeking a dust-repellent, durable, and stylish solution for car center console trims, this flocked microfiber leather from WINIW redefines automotive interior maintenance and aesthetics.


Material Feature
This flocked microfiber leather features WINIW’s dust-repellent coating and anti-static compounds, repelling dust, lint, and pet hair. It minimizes accumulation, reducing cleaning frequency and maintaining a neat center console appearance.
The soft, velvety flocked texture offers a premium tactile experience that enhances interior refinement. The scratch-resistant middle layer withstands contact with phones, keys, and accessories, preventing unsightly marks.
The rigid inner backing maintains console trim shape, avoiding sagging or deformation. The material resists wear from daily contact, extending the lifespan of center console trims in high-use vehicles.

Application Scenarios
For pet owners, it repels pet hair and lint, reducing cleaning time and maintaining a neat console. Durability withstands contact with pet accessories, and easy cleaning handles minor pet-related spills.
In commuter vehicles, it minimizes dust accumulation from daily drives, reducing the need for frequent cleaning. Plush texture provides a comfortable hand rest during traffic, and scratch resistance protects against phone or key contact.
For luxury cars, it elevates interior sophistication with flocked microfiber texture that complements wood or metal trim. Custom color matching ensures cohesion, and dust resistance maintains a pristine appearance for discerning customers. Embossed patterns add subtle brand identity.

WINIW Factory: Leading Manufacturer and Supplier of Premium Artificial Leather Solutions
WINIW Corporation is a pioneering enterprise specializing in the production, processing, and export of a diverse range of artificial leather products. Our factory excels in crafting PVC leather, PU leather, and microfiber leather, tailored to meet the demands of various industries. These versatile materials find extensive applications in footwear, apparel, furniture, automotive interiors, luggage, gloves, and more. By catering to overseas factories specializing in leather goods manufacturing, WINIW stands as a trusted partner in delivering excellence .

Quality Assurance: Our commitment to producing high-quality, eco-friendly artificial leathers ensures durability and aesthetic appeal, meeting international standards .
Innovative Range: Continuous research and development result in a cutting-edge portfolio, including ultra-realistic textures and sustainable options, keeping us ahead in the market .
Customizable Solutions: We offer bespoke services to tailor leather specifications according to client needs, fostering long-term collaborations and satisfaction .
Efficient Production: Advanced manufacturing processes and streamlined logistics guarantee timely delivery, minimizing lead times and enhancing business efficiency for our clients .



FAQ
Q1: Can this leather be customized to a sleeker, low-profile texture for minimalist interior designs in modern EVs?
A1: Yes, we offer flocking density customization. We can reduce the flocking height to create a sleeker texture while retaining dust-repellent properties and scratch resistance, aligning with EVs’ minimalist design language.
Q2: Will the dust-repellent coating wear off after long-term use or frequent cleaning?
A2: No, the dust-repellent compounds are integrated into the flocked microfiber core through specialized curing. The material retains dust resistance for years, even after repeated cleaning or daily contact with hands and accessories.
Q3: Can we request custom colors or embossed patterns to match our vehicle’s interior trim (e.g., wood accents or metal finishes)?
A3: Absolutely. We offer full color customization and can emboss subtle patterns (e.g., brand logos, texture accents) that complement interior trim. The color and embossing are consistent across the material, ensuring cohesion with the vehicle’s interior design.
Q4: Is it suitable for center console trims with integrated touchscreens, climate controls, or gear shifters?
A4: Yes, it is ideal for such designs. It cuts precisely around controls, screens, and shifters, maintaining dust resistance and texture while ensuring full functionality. The rigid backing supports the console structure around these features, preventing flexing or damage.
We are eagerly looking forward to receiving your inquiry!