In recent years, under the pressure of environmental protection policies, synthetic leather enterprises that do not meet environmental protection standards are gradually shutting down. At the same time, with the development of new materials and new processes, the market competition for synthetic leather has become increasingly fierce, and backward production capacity has been gradually eliminated. Artificial leather represented by leather has both environmental protection, performance and price advantages, and its development prospects are optimistic and become the development direction of synthetic innovation.

Tracing the development of artificial leather technology, it can be divided into three generations: one is PVC (polyvinyl chloride) artificial leather, the other is PU synthetic leather, and the third is microfiber synthetic leather.

Low-end PVC leather is only used in low-end bags, shoes, balls and other fields because it contains chemical components (especially plasticizers, etc.) that are harmful to the human body and has a high VOC content. Synthetic leather originated from the large-scale application of polyurethane materials in the 1940s. It has the advantages of soft luster, soft hand feel, strong leather feel, and good cold resistance. It is widely used in clothing, furniture and high-end shoes.

WINIW microfiber synthetic leather, referred to as "microfiber leather", is developed on the basis of fully analyzing natural leather. Its production process is different from ordinary synthetic leather, and there is no peculiar smell in the production process. It has excellent wear resistance, cold resistance, breathability and aging resistance, and can almost perfectly replace high-grade leather materials. The main applications include high-end leather consumer industries such as furniture, clothing, ball making, shoe making, and automotive interiors.